赵一鸣 IP 形象短片 Zhao Yiming Character Shorts

项目简介Synopsis

项目以赵一鸣零食的两位品牌角色为主角，把办公室闯入、候车迷路和门店采访三组日常情境转化为短促有记忆点的轻喜剧。每支影片既保持统一的角色造型和品牌色，也用不同的动作冲突强化角色关系。
The project places Zhao Yiming Snacks' two mascots inside three everyday comic situations: an office interruption, a confused departure, and an in-store interview. Consistent character styling and brand colors hold the series together while each short builds a distinct physical gag.

流程记录Process

• 先确定双角色的性格反差、动作节奏与三支短片的独立笑点，再把情节拆成适合竖屏观看的关键画面。
  The characters' contrasting personalities, action rhythm, and individual punchlines were defined before each story was broken into vertical keyframes.
• 使用生成式工具统一角色比例、材质、场景光线与品牌色，并针对表情、道具和运动方向持续迭代。
  Generative tools were used to maintain character proportions, materials, lighting, and brand color while iterating on expressions, props, and movement.
• 在剪映中完成镜头排序、节奏压缩、声音设计和竖屏输出，使三支短片既可独立观看，也能形成连续的 IP 内容系列。
  Jianying brought together shot order, compact pacing, sound design, and vertical delivery so each short works alone and as part of a coherent IP series.