婚礼物料设计与制作 Wedding Material Design & Production

项目简介Synopsis

一个面向婚礼现场的定制视觉项目，涵盖主视觉方向、微信电子请柬设计，菜单与现场物料、屏幕内容和场间影片制作。设计重点不是单张画面的美化，而是让新人气质、场地氛围、印刷落地和现场播放形成统一的视觉系统。
A custom wedding visual project covering art direction, WeChat digital invitation design, menu and on-site materials, screen content, and interstitial films. The focus was not only to make individual visuals look polished, but to build a cohesive system across the couple's personality, venue atmosphere, print production, and event playback.

流程记录Process

• 先与客户确认婚礼主题、现场流程、人物气质与物料清单，明确视觉方向和制作边界。
  The process began with confirming the wedding theme, event flow, couple profile, and required material list to define the visual direction and production scope.
• 根据客户特点进行主视觉、版式和物料延展设计，并通过多轮沟通调整画面风格、信息层级和现场使用场景。
  Based on the client profile, I developed the main visual, layouts, and material extensions, refining the visual style, information hierarchy, and use cases through rounds of feedback.
• 与厂家确认纸张、板材、印刷尺寸、出血、安全边距和落地工艺，确保设计文件能够稳定制作并适配现场安装。
  I coordinated with vendors on paper, board materials, print dimensions, bleed, safe margins, and production details to ensure the files could be reliably produced and installed on site.
• 最后将静态视觉延展为婚礼场间影片，用于现场屏幕播放、流程转换和氛围铺垫。
  Finally, the static visual language was extended into interstitial wedding screen films for venue playback, program transitions, and atmosphere building.